AT&T is as soon as again raising the costs of its grandfathered unlimited knowledge plan, up from $40 to $45 for anybody who’s managed to nonetheless maintain onto one since AT&T discontinued the unique $30 unlimited plan in 2010, by way of MacRumors.
This marks the third time that AT&T has raised the price for grandfathered unlimited prospects in the final decade (first to $35 again in 2015, and then to $40 final yr). Whereas the slowly rising price tag is definitely onerous to prospects, you’re nonetheless paying far lower than any of AT&T’s present unlimited plans, which the firm reintroduced in the wave of new unlimited plans final yr.
In a (since deleted) assist article, MacRumors notes that AT&T defined the value enhance is due to the incontrovertible fact that “customers are utilizing cell knowledge at document ranges and the development is anticipated to proceed. To assist ensure we proceed to present the greatest service for all of our prospects, a small price enhance is being made at the moment.” Extra cynically, contemplating the least expensive unlimited plan that AT&T at the moment affords begins at $65 per 30 days, the firm in all probability simply wished to begin getting its older, cheaper unlimited prospects to pay extra.