DJI put a cute Line bear on its latest Spark drone


DJI has teamed up with Japanese chat app large Line for what it describes as its “first characterised drone.” It’s a model of the entry-level, transportable Spark that bears the visage of Brown, the stoic bear present in numerous emoji and sticker units.

As a chat app, Line is simply actually common in Japan, Taiwan, and a couple of different Asian areas. However its authentic characters have confirmed to be a credible enterprise in their very own proper — Line Pals merchandise is now bought in 108 international locations, and the corporate opened a flagship retailer in New York’s Occasions Sq. final 12 months.

“Just like different issues we supply in our luggage, a drone is turning into a life-style accent,” says DJI’s senior communication supervisor Monica Suk in a press launch. “This particular version we’re launching with Line Pals will take this idea even additional and make storytelling and sharing thrilling, and a a part of our on a regular basis life.”

DJI formally calls this collaboration the Line Pals (Brown) L Spark drone. It comes with the drone, a battery, three pairs of propellers, a distant management, two RC cables, and a USB charger for $399. DJI will promote it at its flagship shops and on-line in North America, China, Hong Kong, and Korea.



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