Google says political-leaning advertisers will require an ID to verify their identity

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Google will implement new transparency guidelines regarding US election adverts this week. In a weblog put up, Google Senior Vice President Kent Walker says that anybody who needs to buy election adverts within the US will now be required to show that they’re a US citizen or resident by offering a “a government-issued ID and different key info.”

Google additionally says that it will start to launch a brand new Transparency Report that will define who’s buying political adverts, and the way a lot they’re spending, and will additionally roll out a “searchable library” for customers to search by to discover the identity of advertisers.

The transfer follows up to date insurance policies from Fb, which stated earlier final month that it will require advertisers and web page managers to verify their identity if they need to run adverts round political points.

https://www.theverge.com/2018/5/5/17322744/google-political-election-ads-verification-advertisers

 

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