Polaroid is now a brand of sadness


Three years in the past, virtually to the day, I used to be anguished to search out Kodak, the once-great pictures brand, slapped atop some random selfie sticks. Now, strolling by the identical IFA halls in Berlin, I discover Polaroid’s identify emblazoned on some dreadful laptops. These two firms — or, relatively, no matter vulture capitalists have taken possession of their names after their companies went bust — are engaged in a depressing race to see who can put their identify to the worst attainable product.

At present’s instance from Polaroid is really an eye-searing catastrophe. Only one of a group of plasticky, creaky, and underpowered “Polaroid” laptops with washed-out screens, this explicit specimen ships with Home windows 10 (the nice), however solely 2GB of RAM / 32GB of storage (the unhealthy), and an historic Intel Atom processor (the ugly). No matter brand goodwill Polaroid used to take pleasure in again in its heyday, this batch of laptops ought to lastly erase it.

Picture by Vlad Savov / The Verge

Polaroid and Kodak was nice pictures manufacturers. Each made globally acknowledged merchandise and adjusted the best way we use know-how. However in the present day they’re mere bywords for cynical commercialism and deliberate client misdirection.




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