Walmart pulls T-shirts with ‘vile’ product descriptions about female hockey groupies


Walmart Canada has pulled a line of girls’s T-shirts from its web site after fielding complaints that their accompanying product descriptions have been offensive and sexist. 

The descriptions included tales of female groupies who function intercourse objects for hockey gamers and luxuriate in a golden bathe.

A 3rd-party supplier bought the T-shirts on Walmart’s web site for near a 12 months earlier than the corporate yanked them this week and apologized, after a number of ladies complained on Fb

The tees and their descriptive textual content that confirmed up on Walmart’s web site have been created in 2010 by Arizona sports activities attire firm Sauce Hockey. It is beneath new possession, however former Arizona Coyotes hockey participant Paul Bissonnette, a Canadian, held a stake within the firm when the road was launched.

This Stage 5 Clinger Tee by Sauce Hockey included a product description about a hockey participant’s clingy one-night-stand. (Sauce Hockey/Walmart)

One description for a T-shirt referred to as Highway Bunny Girls’s Burnout indicated it was designed for the girl who’s “extra within the visiting workforce coming to city, as a result of there’s contemporary faces and extra hockey gamers to creep on.”

Textual content for a jersey titled Sauce Intern Girls’s Crew implied it was impressed by the “tremendous fan woman” who volunteers for the hockey crew simply to get near the gamers. “By the tip of the season she’s ‘dated’ half the workforce.”

A Stage 5 Clinger Tee included a story of a hockey participant’s clingy one-night stand. “Unhealthy mistake taking this woman house,” it stated. “Give her a golden bathe perhaps?” it advised to eliminate her. “Nope, she liked it.”

Hockey Sauce’s product descriptions for a Stage 5 Clinger Tee that made it onto Walmart’s web site by way of a third-party supplier, Montreal-based IceJerseys. (Sauce Hockey/Walmart)

‘Crude stuff’

“Many of the descriptions are fairly degrading to ladies,” stated Laura Schellenberg from Surrey, B.C., who complained to Walmart on Sunday after discovering the shirts on the corporate’s web site.

“It is fairly crude stuff,” she stated. “I am simply stunned that this sort of language or what they’re alluding to is appropriate.”

Seems, nobody finds the descriptions acceptable, together with former NHLer Bissonnette.

“I understand that a few of the firm’s references used [with] T-shirts in 2010 have been offensive to ladies and I sincerely apologize for that,” he stated in a press release. “I used to be younger and immature however I’ve moved on.”

Bissonnette parted methods with Sauce Hockey three years in the past.

Paul Bissonnette of the Phoenix Coyotes performs towards the Los Angeles Kings in a 2012 NHL recreation. ‘I sincerely apologize’ for offensive references, says Bissonnette, who held a stake in attire firm Sauce Hockey when the road was launched. (Christian Petersen/Getty Photographs)

Walmart can be expressing remorse.

“We sincerely apologize for any unintended offence this has prompted our prospects,” stated Walmart Canada spokesperson Anika Malik in an e mail. “The descriptions accompanying these tees don’t symbolize Walmart’s values and don’t have any place on our web site.”

The shirts have been bought on the web site by third-party retailer IceJerseys. Malik stated Walmart has “checks and balances” for sellers utilizing its web site however, following this incident, it is reviewing that course of.


Montreal-based IceJerseys expressed shock after studying the Sauce Hockey T-shirts have been accompanied by inappropriate descriptions.

“Golden bathe? Like, I am unable to consider that. I am truthfully speechless,” stated Jared Shapransky, the corporate’s vice-president of promoting.

Hockey Sauce’s product descriptions for a Sauce Intern Girls’s Crew jersey that made it onto Walmart’s web site by way of a third-party supplier, Montreal-based IceJerseys. (Sauce Hockey/Walmart)

Shapransky stated Sauce Hockey equipped the product descriptions and IceJerseys did not learn them earlier than posting the objects on Walmart’s web site.

“It is an automatic course of,” he stated, “which explains how this vile copy bought previous us.”

He stated the corporate has pulled the shirts from web sites the place it bought the product together with Amazon’s Canadian web site, and is dedicated to vetting all future product descriptions earlier than posting them.

“I am sorry if anybody was offended by this,” stated Shapransky. “It is simply an unlucky oversight that we’ll be rectifying instantly.”

Extra apologies

The present homeowners of Sauce Hockey additionally expressed shock and dismay over the descriptions.

“It is offensive and sexist. There isn’t any query,” stated Daryl Jones, one of many firm’s traders.

He stated he and a gaggle of fellow traders took over the corporate three years in the past, they usually had no information of the product descriptions.

“I might by no means have permitted this,” stated Jones.

He stated the corporate will make sure the descriptions disappear from all web sites, and Sauce Hockey will provide to purchase again and destroy any related attire from retailers.

The corporate says it has reached out to Amazon, which nonetheless has a few of the T-shirts, alongside with the product descriptions on its U.S. web site by way of a special third-party supplier. Amazon informed CBC Information it was investigating the matter. 

Sauce Hockey has additionally posted an apology to the group of girls on Fb complaining about the descriptions.

“There is no such thing as a place in hockey for the kind of sexist tradition that’s implied by these T-shirt descriptions,” wrote Jones.



Please enter your comment!
Please enter your name here

thirteen + twelve =