We the North: A black flag, a Raptor’s claw, and the branding of Canadian basketball

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Tom Koukodimos remembered thinking, as he sat in an executive boardroom in Maple Leaf Square in 2014, that major athletes were probably brought into that room to sign their contracts.This was just minutes before he and his colleague, Jeffrey DaSilva, would present their pitch for the Raptors now-iconic rebrand, and eventually become part of Toronto sports history themselves.It was 2014 and Maple Leaf Sports & Entertainment (MLSE) executives, including CEO Tim Leiweke, would soon join them in the room, the walls of which were decorated with memorabilia from the Toronto Maple Leafs, Toronto FC and the Raptors. WATCH: NBA Finals: Lowry says Kawhi’s demeanor has rubbed off on Raptors We the North: A black flag, a Raptor’s claw, and the branding of Canadian basketball
https://globalnews.ca/news/5342275/we-the-north-raptors-canadian-basketball/