The Royal Financial institution of Canada and WestJet are partnering on a new loyalty platform.
The platform known as Ampli will embrace service provider provides and rewards for members who spend with the financial institution and fly with the airline.
The financial institution plans to launch it by the top of the 12 months and says it would announce extra service provider companions within the coming months.
RBC President and CEO Dave McKay stated in a press release that the businesses had been rolling out the platform as a result of the Canadian loyalty panorama is “prepared for disruption” and so they need to assist customers get monetary savings.
The platform builds on the earlier WestJet RBC World Elite MasterCard program partnership.
The new loyalty platform comes months after one in all WestJet’s largest rivals, Air Canada, introduced it’s pulling out of Aimia Inc.’s Aeroplan program to construct its personal loyalty system.